Glenview IL – February 1, 2013 - An interactive advertisement: LCR Hallcrest's
thermochromic inks were successfully and creatively used as part of an Age UK
advertisement for the charity's ongoing 'Spread the Warmth' winter campaign this year.
The interactive advertisement
appeared on the front cover of The
Telegraph's Saturday Magazine
asking its readers to: 'Touch the six
blacked out areas to raise the
temperature of our cover'
Featuring the actress Lynda
Bellingham, six areas on the front of
the magazine were covered with LCR
Hallcrest's black heat sensitive
thermochromic inks which when
touched by the reader revealed an
image beneath connected to
important information and advice
within six key areas.
With far too many older people
struggling through the Winter months
this interactive use of LCR Hallcrest's
temperature sensitive inks helped
create awareness of the advertisement which highlighted the problems which the elderly face
each year and Age UK's charitable support, advice and tips and funding which is available not
just at Winter but throughout the year.
Age UK's Spread the Warmth campaign is helping vulnerable older
people to keep warm, safe and well during the cold winter months.
Every winter, more than 200 older people die every day from
preventable causes. Help stop the cold weather causing more needless deaths.