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Coors,
a leading beverage manufacturer, was looking for a novel approach
to communicate the association of cold and their beverage. A
referral to Coors was generated because of the Hallcrest reputation
as an innovator in the development of unique, interactive graphic
communication tools.
The
Hallcrest team responded rapidly to customer needs with solutions
that generated a unique thermographic color changing label
that exceeded expectations and will be the centerpiece for
a 2007 National Marketing Campaign.
Chromazone™
ink products were customized to produce a dramatic and vibrant
cool temperature indicating label. The "Chill 'n' Reveal
"label is interactive and will transform a label graphic
from white to blue when chilled indicating a "Cold Activated
Bottle".
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