Coors a leading beverage manufacturer was looking for a novel approach to communicate the association of cold and their beverage. A referral to Coors was generated because of the Hallcrest reputation as an innovator in the development of unique, interactive graphic communication tools.
The Hallcrest team responded rapidly to customer needs with solutions that generated a unique thermographic color changing label that exceeded expectations and is the centerpiece of a National Marketing Campaign.
Hallcrest Thermochromic ink products were customized to produce a dramatic and vibrant cool temperature indicating label. The Hallcrest Thermochromic label is interactive and will transform a label graphic from white to blue when chilled indicating a "Cold Activated Bottle".
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